About Squidoo

Squidoo.com (aff) is the world’s most popular site for people who want to build a page about their passions. Highlight books, blogs, vids, online shops, or just spread the word about stuff you love. Bonus: you raise money (for you or charity) at the same time! It’s fast, free, and supereasy. (Pssst: it only takes 4.2 minutes to get started…)

Squidoo makes it really really (really!) easy to share your favorite stuff online, discover great recommendations, earn a little dough and even give to charity. All for free. What’s your passion (insert: hobby, job, favorite music, holiday wishlist, pet stories, marketing tips, sports heroes, and so on)?

What is A Lens?

People are looking for you! Squidoo is hosting more than 50,000 lenses. Each lens is one person’s look at something online. Your take on football or business or the best thai food in town. Lenses are free. Lenses pay a royalty to your favorite charity. Lenses get you credibility and traffic… and lenses only take a few minutes to build!

Why Have A Lens?

People are looking for you. Squidoo is a website hosting hundreds of thousands of lenses. Each lens is one person’s look at something online. Your take on football or business or the best thai food in town.

Lenses are free. Lenses pay a royalty to your favorite charity. Lenses get you credibility and traffic… and lenses only take a few minutes to build.

• The Best Reason to Build a Lens

It’s about the community

The best reason to build a lens is that there are 100,000+ other lenses. This means that your webpage isn’t sitting out in the wilderness, hoping to be discovered. Instead, you benefit from the proximity effect–your stuff is right here, right next to thousands of other pages about other interesting stuff.

Even better, it means that there are thousands of people available to help you and set an example and link to you.

• The Second Best Reason to Build a Lens

It’s easy, No IT department, No programming, No credit cards.

Squidoo is an incredibly easy platform that allows you to build a lens, all by yourself, in less than five minutes. Don’t build a lens instead of your website. Build a lens to help your website.

You can build a lens about your hobby, your charity, your work, your career, your favorite websites. Some of our lensmasters have hundreds of lenses. Click the button up top to Build a Lens and you’re on your way.

• You can generate income and traffic
• You can raise money for charity

There are dozens of charities to choose from
When you set up your lens, you’ll be asked where you want your royalties to go. I’ve built several lenses where the money goes straight to the Juvenile Diabetes Research Foundation.

It’s a painless way to make a daily donation to a cause you care about. Squidoo is now the fastest growing fundraising co-op in the world.

• You can sell stuff

Every lens makes it easy
You can include relevant items from Amazon, eBay and literally thousands of other sources. It’s very quick and very easy. For example, this list of JD Salinger titles took less than a minute to put together.

• Good examples

The best way to see what’s working…

Get donations - How non-profits can benefit
Seth Godin - How authors can benefit
Laptop bags - Share your passion
The Lens of the Day - A new one, daily, always informative and it’ll challenge you to do even better

• The Best Reason of All

Your lens can show people the way
You can use your lens to share your expertise and light a path for people looking for something online.

1. You can highlight the best websites
2. You can teach people about a concept
3. You can do a poll to gauge what people think
4. You can highlight an eBay auction
5. You can point people to political action opportunities
6. You can establish your identity
7. You can make a difference

• Don’t take our word for it

Actual quotes, from actual lensmasters. Here’s the article from the New York Times.

Get Started

Click here to build a lens, it’s Free. And get squidoo firefox add-ons.

Resources : http://www.squidoo.com/whybuildalens/